Anne&Max has a spot in De Inspirerende 40!
Yes! We did it! Anne&Max ranks 35th on the “Inspiring 40” list. And do you know what makes it even more special? We’re the only hospitality company on this list of organizations that inspire the Dutch the most. That means our commitment to sustainability and accessibility really stands out. We’re honored! Oh, and as if that weren’t enough, our very own Wobbe van Zoelen made the Food100—the list of the Netherlands’ most influential food innovators. A double celebration!
Every year,Synergieconducts a survey of the organizations that inspire people the most. This year, the focus was on affordability and sustainability under the theme “Breaking Barriers.” And yes, we’re right there on the list, alongside major organizations like Vinted, Dille&Kamille, and HEMA. Each and every one of these companies demonstrates that sustainability and affordability can go hand in hand. How cool is that?
Last year, we were already part of Ones2Watch, a group of promising, fast-growing companies. And now… we’re in thetop 40most inspiring organizations in the Netherlands! That didn’t happen by accident. At Anne&Max, we work every day to create moments of happiness, and we do so with a “ Planet Friendly ” vision.
Planet Friendly impact
Our menu is fully geared toward the future. Whether you’re in the mood for a cup of coffee (direct trade from Peru!) or a delicious Planet Friendly dish, you can always enjoy your meal with us and feel good about it. We strive to have 95% of our revenue come from organic products and offer an extensive selection of vegetarian and vegan options. With us, your meal isn’t just delicious—it’s also a conscious choice.
Wobbe says: “This is definitely a special list to be on! Of course, we work hard every day to fulfill our mission, but we see that primarily as our own responsibility. The fact that consumers find this inspiring is incredibly wonderful to me.”
And we keep dreaming…
LEGO may be number one this year, but we’re incredibly proud of our spot. Too Good To Go, which had been number one for the past five years, was awarded the title G.O.A.T. (Greatest of All Time) this year. That’s no surprise, given their impact on reducing food waste. The fact that we’re the only hospitality company on The Inspirational 40 list shows that sustainable choices truly make a difference in the hospitality industry, too. And we’re going to keep it up! As Wobbe says: “We’ll keep innovating to offer our guests affordable, planet-friendly choices.” At Anne&Max, it’s all about warmth, hospitality, and great food—all with respect for our beautiful planet.
And with Wobbe featured in the Food100 as an influential food innovator, we hope to inspire even more people to approach food and drink in a mindful way. We’ll continue to innovate, but our mission remains the same: to be a living room for our guests, where small moments of happiness take center stage. One cup of coffee at a time, served with a big smile!
Will we see you soon for a little moment of happiness like that?