Come to the Franchise Inspiration Breakfast!
Take the first step today
Come to the franchise inspiration breakfast and talk with Martijn Jacobs, an Anne&Max franchisee in Groningen. Hear the story of founder Wobbe van Zoelen and get an honest picture of what running a business with Anne&Max entails. The first step is smaller than you think.
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October 14, 2026
10:00 a.m. – 11:30 a.m.
Utrecht
Anyone who dreams of owning their own restaurant or bar
You know that feeling. You work hard, but deep down, you've known for years that you actually want something else—something of your own. You've talked it over with your partner, maybe looked around online a bit. And yet, it never went beyond just dreams.
What if this is the summer when you finally take the plunge?
From a dormant idea to a concrete step
For many people, starting their own business doesn’t begin with a sudden insight, but with a feeling that’s been with them for years. The dream is there. So are the hurdles: the financial risk, the responsibility. Sound familiar? You’re not alone. And that’s exactly where we can help you.
With us, you’re never on your own when it comes to entrepreneurship
Anne&Max is celebrating its 21st anniversary this year and now has 32 restaurants throughout the Netherlands. That scale and experience translate into a proven concept: everything has been carefully planned, from product selection and purchasing to the guest experience and operational support. You won’t have to start from scratch.
We’d love to tell you more and keep it personal. We’d love to chat with you over a hearty Anne&Max breakfast—complete, of course, with the best coffee. You’re warmly invited tothe Anne&Max franchise inspiration breakfast on October 14, 2026. What can you expect?
The Story of Anne & Max
Founder and owner Wobbe van Zoelen will personally take you through the story of Anne&Max. He’ll explain how Anne&Max grew from a single small dream to more than thirty locations, always guided by the same philosophy: making guests truly feel welcome. His story shows that entrepreneurship can be exciting at times, but above all, it’s about paying attention, taking risks, and choosing quality—day in and day out.
in conversation with a franchisee
Martijn Jacobs founded Anne&Max in Groningen. He’ll take you on a journey through his entrepreneurial journey and share how he made his dream come true.
The anne&max formula
During the inspiration breakfast, there will be plenty of time to ask questions. We’ll also tell you more about franchising. What are the essential steps you need to take as a new entrepreneur? How do you become a franchisee? What makes Anne&Max so successful, and how can you achieve the same success with your Anne&Maxrestaurant ?
“At Anne&Max, every franchisee builds his or her own business. At the same time, dozens of people are ready to offer their input every day, from fellow entrepreneurs to our service office.”
– Wobbe van Zoelen, founder of Anne&Max
There's room for you
Anne&Max is growing, but there’s still plenty of room for new restaurants locations in the Netherlands. Now is a great time to get involved: the brand is well-established, the concept has been proven, and demand for high-quality specialty coffee and a culinary experience continues to grow.