Open your own
anne&max
Imagine this: opening your doors to the neighborhood every morning. A place away from home where people feel right at home. A living room filled with the aroma of fresh-baked croissants, delicious specialty coffee, and genuine hospitality. Are you the entrepreneur who can make that happen?
Join Anne&Max
Every Anne&Max is a place where people can take a breather. A favorite seat, a familiar face, that familiar, delicious espresso. Little moments of carefree happiness, day after day.
You could be the entrepreneur who brings that feeling to your city with your team. More than 25 franchisees have already done it. Will you bring Anne&Max to a city near you?
Promising locations
At any given time, there are locations where guests are still waiting for a living room from Anne&Max. View the available locations online right away.
Why Anne&Max
More than 20 years of experience
Since 2005, Anne&Max has been opening “living rooms” in cities across the Netherlands. What began as a single restaurant has now grown to 32 locations, built on local entrepreneurship and genuine hospitality. It’s a formula that works.
You take the initiative; we provide support
You build your team, know your guests, and know what's going on in your city. Anne&Max supports you with training, marketing, and finances—so you can focus on what really matters.
The Anne&Max Values
Our values are our guiding principles: caring, committed, open, honest, and respectful. You can see this reflected in everything we do, from a menu full of organic products and direct-trade specialty coffee to the way we welcome our guests.
Read about the experiences of entrepreneurs who have gone before you
Elena Malagrida – Anne&Max Tilburg
A frequent guest—now opening its own doors
Jordy Plomp – Anne&Max Maastricht
A new adventure. A new city. The first living room in Limburg.
Michiel Ausems and Nannique Spiek – Anne&Max Arnhem Steenstraat
Two entrepreneurs. One philosophy. A new living room on Steenstraat.
Do you also dream of owning your own Anne&Max? Come to our inspiration breakfast!
Want to watch?
“Wecontinue to grow, but never at the expense of taste, health, or the planet.”
Wobbe van Zoelen | Owner and Founder of Anne&Max
Carefree Happiness
Anne&Max is open for breakfast, specialty coffee with sweets, lunch, high tea, and drinks. For families, remote workers, local residents, and everyone in between. It’s the place where people drop by all day long to enjoy a moment of relaxation.
Local Living Room
Every Anne&Max fits right in with the city where it's located. You bring local knowledge, community involvement, and partnerships with nearby businesses. That's what makes a place feel like home.
Planet Friendly
At Anne&Max, sustainability is woven into everything: specialty coffee, organic products, and green energy. Not as an afterthought, but as a starting point. So that everything that tastes good also feels good.
Step-by-Step Guide to Becoming a Franchisee
We'll do it together. Anne&Max guides and supports you every step of the way on your journey to entrepreneurship. On average, it takes 6 to 9 months before your Anne&Max is open and you're brewing your first espresso.
Want to read it at your leisure?
Download the brochure!
In our franchise brochure, you’ll find everything you need to know about running an Anne&Max business, all in one place. From the “ Planet Friendly ” business model and the financials to what an average workweek looks like. You’ll read about franchisees who’ve gone before you, what Anne&Max expects from you, and what you’ll get in return. Download it online now so you can decide at home, at your own pace, whether this is the right fit for you.
Frequently Asked Questions
Absolutely. The best decisions start with a good conversation. Just sign up, even if you’re still exploring your options. Franchise recruiter Merel is happy to help you figure things out, with no obligation. Sometimes it takes a while before you’re ready to take that step—we’re here to help you through the process.
With a franchise, you get the best of both worlds: you run your own business, but you’re never on your own. You start with a proven concept, a recognizable brand, and a network of experienced franchisees around you. Instead of figuring everything out on your own, you can focus on what really matters: your guests and your team.
Planet Friendly is the guiding principle behind everything Anne&Max does: good for the guest, good for the employee, good for the world. You can see this reflected in the menu (more than 95% organic, more than 75% vegetarian), the specialty coffee sourced directly from coffee farmers in Peru, and the way franchisees run their businesses: thoughtfully, with commitment, and with an eye toward the long term.
As a franchisee, you have several ways to contribute your ideas. You can join a focus group or the franchise council, or participate in a pilot program or project currently in development. All franchisees gather once a year at the Anne&Max Franchise Day: an opportunity to learn together, share experiences, and help advance the business model.
Anne&Max is a values-driven concept. Everything we do—from the menu to our communications—is rooted in five values: caring, committed, honest, open and transparent, and respectful.
Our mission is to be a living room in the city, where guests can experience small moments of carefree happiness. Our vision is to grow into a national and international chain that brings people together in a positive way. These values are reflected in everything we do: from running our business with Planet Friendly s to the way we give our franchisees the freedom to bring Anne&Max to life in their own cities.
Anne and Max aren’t real people, but the story behind their names certainly is. Anne&Max was founded in 2005 by Wobbe van Zoelen, who called his business plan “Plan Anne” at the time, simply because he thought it was a nice name. His search for fair-trade organic coffee led him to Max Havelaar. Today, the employees at restaurants are the real Annes and Maxes.
Join Anne&Max
Every Anne&Max is a place where people can take a breather. A favorite seat, a familiar face, that familiar, delicious espresso. Little moments of carefree happiness, day after day.
You could be the entrepreneur who brings that feeling to your city with your team. More than 25 franchisees have already done it. Will you bring Anne&Max to a city near you?
Promising locations
At any given time, there are locations where guests are still waiting for a living room from Anne&Max. View the available locations online right away.
Why Anne&Max
More than 20 years of experience
Since 2005, Anne&Max has been opening “living rooms” in cities across the Netherlands. What began as a single restaurant has now grown to 32 locations, built on local entrepreneurship and genuine hospitality. It’s a formula that works.
You take the initiative; we provide support
You build your team, know your guests, and know what's going on in your city. Anne&Max supports you with training, marketing, and finances—so you can focus on what really matters.
The Anne&Max Values
Our values are our guiding principles: caring, committed, open, honest, and respectful. You can see this reflected in everything we do, from a menu full of organic products and direct-trade specialty coffee to the way we welcome our guests.
Read about the experiences of entrepreneurs who have gone before you
Elena Malagrida – Anne&Max Tilburg
A frequent guest—now opening its own doors
Jordy Plomp – Anne&Max Maastricht
A new adventure. A new city. The first living room in Limburg.
Michiel Ausems and Nannique Spiek – Anne&Max Arnhem Steenstraat
Two entrepreneurs. One philosophy. A new living room on Steenstraat.
Want to shadow a " restaurant"? Get to know Anne & Max from the inside.
Do you also dream of owning your own Anne&Max?
Come join us for our inspiration breakfast!
“Wecontinue to grow, but never at the expense of taste, health, or the planet.”
Wobbe van Zoelen | Owner and Founder of Anne&Max
Carefree Happiness
Anne&Max is open for breakfast, specialty coffee with sweets, lunch, high tea, and drinks. For families, remote workers, local residents, and everyone in between. It’s the place where people drop by all day long to enjoy a moment of relaxation.
Local Living Room
Every Anne&Max fits right in with the city where it's located. You bring local knowledge, community involvement, and partnerships with nearby businesses. That's what makes a place feel like home.
Planet Friendly
At Anne&Max, sustainability is woven into everything: specialty coffee, organic products, and green energy. Not as an afterthought, but as a starting point. So that everything that tastes good also feels good.
Step-by-Step Guide to Becoming a Franchisee
We'll do it together. Anne&Max guides and supports you every step of the way on your journey to entrepreneurship. On average, it takes 6 to 9 months before your Anne&Max is open and you're brewing your first espresso.
Want to read it at your leisure at home?
Download the brochure!
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FAQ
Absolutely. The best decisions start with a good conversation. Just sign up, even if you’re still exploring your options. Franchise recruiter Merel is happy to help you figure things out, with no obligation. Sometimes it takes a while before you’re ready to take that step—we’re here to help you through the process.
With a franchise, you get the best of both worlds: you run your own business, but you’re never on your own. You start with a proven concept, a recognizable brand, and a network of experienced franchisees around you. Instead of figuring everything out on your own, you can focus on what really matters: your guests and your team.
Planet Friendly is the guiding principle behind everything Anne&Max does: good for the guest, good for the employee, good for the world. You can see this reflected in the menu (more than 95% organic, more than 75% vegetarian), the specialty coffee sourced directly from coffee farmers in Peru, and the way franchisees run their businesses: thoughtfully, with commitment, and with an eye toward the long term.
As a franchisee, you have several ways to contribute your ideas. You can join a focus group or the franchise council, or participate in a pilot program or project currently in development. All franchisees gather once a year at the Anne&Max Franchise Day: an opportunity to learn together, share experiences, and help advance the business model.
Anne&Max is a values-driven concept. Everything we do—from the menu to our communications—is rooted in five values: caring, committed, honest, open and transparent, and respectful.
Our mission is to be a living room in the city, where guests can experience small moments of carefree happiness. Our vision is to grow into a national and international chain that brings people together in a positive way. These values are reflected in everything we do: from running our business with Planet Friendly s to the way we give our franchisees the freedom to bring Anne&Max to life in their own cities.
Anne and Max aren’t real people, but the story behind their names certainly is. Anne&Max was founded in 2005 by Wobbe van Zoelen, who called his business plan “Plan Anne” at the time, simply because he thought it was a nice name. His search for fair-trade organic coffee led him to Max Havelaar. Today, the employees at restaurants are the real Annes and Maxes.
Are you the person we're looking for?
