Community Lot Nueva Florida

The family members of Ramos Ccoillar, the founders of the Nueva Florida community, are originally from the Huancavelica region located deep in Peru's Andes. The eldest son Florentino decided to leave the region and look for opportunities elsewhere, as the family's potato business was not going well. He found a piece of jungle for sale and named it "La Nueva' Florida" translated "New Bloom". And there he started planting his first coffee plants. All this started 15 years ago. Over the years, more and more Florentino family members followed and joined the plot. Meanwhile, La Nueva Florida has grown into a very small community, all from the same Huancavelica region.

Youngest brother Amadeo checks the soil of the coffee plants

Anne&Max sets up clear coffee chain

All the basic ingredients for coffee are top quality here. Together with Cultivar (local exporter) and Keen (our coffee roaster), we have worked closely with the families for the past three harvests. In the first few years, we tested several selective harvests. And also shared our knowledge on controlled fermentation and drying practices. We spent time and effort to produce high quality coffee beans. On top of this, we calculated together how to translate this into a fair price for the beans.

Last season (summer 2021) we continued to focus on improving harvest and post-harvest. We experimented with varietal separation and anaerobic fermentation. We found out with farmers that the biggest bottleneck for scaling up volumes of quality coffee is drying capacity. Low drying capacity and the ever-present humidity at the height of the plot makes drying one of the most difficult post-harvest challenges. 

We immediately took action and purchased new drying beds for the coffee farmers of this plot. This close cooperation(direct trade) allows us to quickly communicate with the farmers about what they need to keep the coffee high quality on a consistent basis. Lucky moments for us in the form of the most tastiest cup of coffee. Lucky moments for them through the cooperation, they have constant income from their plot and the continuous pursuit of top quality.

Coffee Specifications

Country: Peru
Region: Junin
Province: Satipo
District: Rio Negro
Location: Nueva Florida
Producers: Amadeo Ramos Ccoillar and Elisa Paraguay Quispe, Florentino Ramos Ccoillar, Rafael Paraguay Quispe, Ever Camasca, Albina Leandres, Saturnina Ledesma, Marcelino Limache Varieties: Typica, Caturra, Bourbon, Pache
Altitude: 1750-1800 meters above sea level.
Main harvest period: July - September
Processing: Depends on weather and temperatures, but an average of 18-22 hours in open tanks (cement). Washed with clean water.
Drying: Solar dryers with raised beds.
Flavor profile: Very soft body and high in sweetness: dark chocolate, brown sugar, dried fruit, cinnamon, vanilla and sweet lemon acidity.

La familia 

Coffee for home or at the office?