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This could be the start of something truly wonderful. Curious about what’s possible at Anne&Max? Feel free to contact us. We’d love to get to know you.
Meet Anne & Max!
- Find out at your own pace whether entrepreneurship is right for you.
- Together, we’re building a “ Planet Friendly ” living room in your neighborhood. Your space, with your story.
- Anne&Max works with you on everything from specialty coffee to the menu. You’ll become part of a network of entrepreneurs who know, help, and inspire one another.
Maybe your question is already listed here?
Absolutely. The best decisions start with a good conversation. Just sign up, even if you’re still exploring your options. Franchise recruiter Merel is happy to help you figure things out, with no obligation. Sometimes it takes a while before you’re ready to take that step—we’re here to help you through the process.
With a franchise, you get the best of both worlds: you run your own business, but you’re never on your own. You start with a proven concept, a recognizable brand, and a network of experienced franchisees around you. Instead of figuring everything out on your own, you can focus on what really matters: your guests and your team.
Planet Friendly is the guiding principle behind everything Anne&Max does: good for the guest, good for the employee, good for the world. You can see this reflected in the menu (more than 95% organic, more than 75% vegetarian), the specialty coffee sourced directly from coffee farmers in Peru, and the way franchisees run their businesses: thoughtfully, with commitment, and with an eye toward the long term.
As a franchisee, you have several ways to contribute your ideas. You can join a focus group or the franchise council, or participate in a pilot program or project currently in development. All franchisees gather once a year at the Anne&Max Franchise Day: an opportunity to learn together, share experiences, and help advance the business model.
Anne&Max is a values-driven concept. Everything we do—from the menu to our communications—is rooted in five values: caring, committed, honest, open and transparent, and respectful.
Our mission is to be a living room in the city, where guests can experience small moments of carefree happiness. Our vision is to grow into a national and international chain that brings people together in a positive way. These values are reflected in everything we do: from running our business with Planet Friendly s to the way we give our franchisees the freedom to bring Anne&Max to life in their own cities.
Anne and Max aren’t real people, but the story behind their names certainly is. Anne&Max was founded in 2005 by Wobbe van Zoelen, who called his business plan “Plan Anne” at the time, simply because he thought it was a nice name. His search for fair-trade organic coffee led him to Max Havelaar. Today, the employees at restaurants are the real Annes and Maxes.
What can I expect after I sign up?
1
CALL US AND GET TO KNOW US
We'd love to call you for a no-obligation introductory conversation. Franchise recruiter Merel will call you after you sign up. She'll help you with any initial questions you may have. We'd love to get to know you better.
2
A CUP OF COFFEE WITH ANNE & MAX
Did the first meeting go well? Then let’s grab a cappuccino at the service office in Haarlem, or in one of the living rooms. During this meeting, we’ll dive deeper into Anne&Max and walk you through the numbers.
3
MEET OUR FRANCHISEES
We'll match you with a franchisee who's a good fit for you. He or she will guide you through the process of becoming an entrepreneur and tell you everything about owning your own Anne&Max.
3
WHAT HAPPENS NEXT?
We’d love to introduce you to the Anne&Max team, with whom you’ll be working closely in the future. You’ll also meet Wobbe van Zoelen, the creator and founder of Anne&Max. And then? We’d love to tell you all about it!