From the moment we opened our doors in Haarlem, Anne&Max has been a living room in the city. We do this based on our values: open, honest, caring, involved and respectful. If something doesn't meet these ... we don't do it.

Therefore, we mostly have organic, dynamic, fair trade, direct trade or just really good honest products with a special story and we work directly and indirectly with people with a distance to the labor market.

In our MVO 2022 report you will find all our green dreams: from starting a food forest, 100% packaging free to becoming BCORP.

Find our MVO report here.

We started in 2005, so 18 years ago now. Most likely you know us from one of our 28 branches located throughout the Netherlands, better known as the living room in your city. Our vision is to grow into a leading international chain of living rooms to, driven by our value, positively connect as many people as possible within our target group at any time of the day, on- and offline; guests, local residents, employees and suppliers.

In recent years Anne&Max has proven to be a profitable concept and we want to continue this line in the coming years. With expansion in both the number of franchised stores as well as opening and developing stores under our own management.

You buy a certificate of a share of Stichting Administratiekantoor Aandeel&Max of Anne&Max B.V. You may consider this certificate as a share. After buying a certificate of share you are economic co-owner of Anne & Max. This entitles you to dividends (profit distribution), provided the board of Anne&Max B.V. and the shareholders' meeting decide so. In fact, it can also be decided to invest the profits back into the company. This in turn contributes to the increase in value of the company and thus the shares. You will benefit from this in the event of a later sale of the shares.

An investment through Stichting Administratiekantoor Aandeel&Max is a non-voting participation in Anne&Max BV, unless you invest €120,000 or more giving you a 1% (or more) interest in Anne&Max BV. In that case, you become a "Preferential Certificate Holder" with voting rights in Anne&Max's shareholders' meeting.

In the coming years, we want to spread our mission even wider. Among other things, by opening more franchise branches and increasing in-house branches. In addition, we want to roll out to foreign countries within one year.

For this we need help from everyone who wishes to contribute to the sustainable growth of our chain. The bigger we get, the bigger the impact we make together.

Valuation is an important part of our campaign. So we also believe that this should give as clear and transparent a picture as possible. Our consultants and specialists calculated the value of Anne&Max using the business case for the next 5 years. After using the 'discounted free cash flow' method and the 'market multiples' method, the pre-money valuation of Anne&Max's equity was set at 12 million euros.

Want to know more about the valuation? Download the business valuation here.

Anne&Max aims to raise 1,000,000 euros in growth capital. To this end, 149,926 certificates will be issued with a price of 6.67 euros in exchange for 8.3% of Anne&Max. So an investment of about 1,000 euros is equivalent to 149 certificates.

From the beginning of February you can actually invest and then call yourself co-owner of Anne&Max, this is possible from 253.46 euros (38 certificates). It is possible to reserve shares, this gives you priority and you have 48 hours to cash in your reservation. After that, it will be possible for anyone to become a co-owner of Anne&Max.

The sale of certificates of shares is conducted entirely through the shareholder administration platform. 

The moment you have purchased certificates in Anne&Max, you will first receive a proof of investment from the platform. This is to confirm that the transaction went well. On the proof you will see how many depositary receipts you have bought, after which these shares are immediately visible in 'your dashboard' on the platform. The administration of your certificates will therefore take place on the shareholder administration platform.

When you buy certificates of shares, there is a so-called "lock-up" period of 24 months, which temporarily prevents you from selling the shares. The sale is possible from the beginning of February 2025. From that moment you can sell your depositary receipts. You can offer them via the certificate holders administration platform to other co-owners of Anne&Max.

On the sale of depository receipts, the platform charges a transaction fee of 2.5% on the total sale price to you, the seller.

First of all, returns can never be determined in advance. But by becoming a co-owner, there are two ways to get a return on an investment. The first is through dividend payments and the second is the profit on any sale of your certificates. The moment value is added to Anne&Max, it will affect the sales and results and therefore the value of the certificates of shares you bought.

The amount of the dividend is determined each year after the annual figures are adopted. Anne&Max's board, together with the shareholders' meeting, chooses whether the profits are distributed or invested back into Anne&Max.

Anne&Max has a long run-way of profitability and has proven, even at the time of covid-19, to have a future-proof business model. With healthy finances and growth on the horizon, Anne&Max is a unique investment opportunity.

No. The certificate holder administration platform platform does not charge a transaction fee to the investor when buying certificates. The seller, in this case Anne&Max, pays the platform's transaction fees.

If you decide to sell your certificates, you as the selling party pay the transaction fees. Then you pay 2.5% per transaction over the sale price because of the administrative handling. Again, the buyer pays nothing.

You as a co-owner in the STAK are excluded from liability at all times. Therefore, as an investor in Anne&Max, you can never be held liable for decisions Anne&Max has made in the past or will make in the future.

For your own records, you will receive proof of investment immediately after purchase.

On January 1 of each new year you can also export an annual overview from the certificate holder administration platform. This provides an overview of the number of certificates in which company and at what value you own these certificates. This information can be used for your own administration or tax return. For questions regarding administration, please contact investeren@annemax.nl.

The value of the certificates falls into Box 3 (assets). In Box 3, there is a so-called levy-free wealth rate of at least 57,000 euros in 2023 (and 114,000 euros if you have a tax partner). See also this link. If the value of the certificates exceeds the levy-free capital, you will have to pay tax on this. This is 32% over the average return. How much the average return is depends on in which bracket you fall with your assets (that are above the levy-free part). On the website of the tax authorities you can find more about this.

You certainly can. Create a user and register on the platform as a business investor. Pay at investment with your business bank account and you have made a successful business investment. If you have any questions, please contact investeren@annemax.nl

Tax wise, it depends on your situation. Generally speaking, the revenues of your investment are taxable within corporate income tax. Both dividends received and capital gains realized constitute taxable income for the B.V. and are subject to corporate income tax. This corporate tax in 2023 is 19% up to a profit of 200,000 euros, above that 25.8%.  

Therefore, when dividends are paid, withholding tax is withheld which can be offset as an advance on the corporate income tax due. 

Yes, the Stichting Administratiekantoor Aandeel&Max is a Dutch entity, incorporated and passed by Fieldfisher Notariaat in Amsterdam and governed by Dutch law.

Anne&Max's funding round is notified to the AFM (Autoriteit Financiële Markten) through the Information Document. This document can be found under the heading 'documentation' on the Certificate Holders Administration Platform. Please read this document carefully before finalizing your investment.