Franchise
At Anne&Max, we are looking for enthusiastic entrepreneurs who want to start an Anne&Max. Your own coffee and lunch café, with advice and guidance within a successful concept.
Anne&Max has many opportunities in various locations. Are you enthusiastic about our mission and interested in starting a franchise in the hospitality industry?
Your own Anne&Max
Welcome to your living room. Where you wake up every day with the most delicious coffee. Brewed by you with the most honest coffee beans. Where you are surrounded by Anne and Max who welcome everyone with the highest hospitality. Where dishes are prepared with mostly organic products and each with a special story, so that everything that tastes good, also feels good.
Want to know more?
Are you excited about our mission and interested in starting a franchise in the hospitality industry? Then fill out the form below and receive the Anne&Max franchise information brochure. Do you have any questions before then? Then contact franchise recruiter Merel at 0618072467.
The Anne&Max franchise entrepreneur
Anne&Max and entrepreneurship
At Anne&Max, we strongly believe in local entrepreneurship. The distinctiveness of the franchise entrepreneur lies in seeing local opportunities, creating a positive work atmosphere, building an educational business where talents can develop, and recognizing and acknowledging guests.
The franchise entrepreneur
You enjoy living and moving around the city and have a large social network. Your friends like to invite you for their birthday, because with you there is always something to do. Preferably you have relevant managerial / entrepreneurial experience in the hospitality industry or related. You are hospitable and strive for the best quality every day. Open and honest are words that describe you and if you love coffee as much as we do, we can't wait to talk to you!
Our promises to you
We support our franchise entrepreneurs with advice, manuals, education, training well-functioning systems and targeted marketing campaigns and promotions to execute the concept optimally and profitably.
We engage our franchise owners and partners in our vision and strategy. By, in entrepreneurship, working together and sharing knowledge, together we form a learning organization that works every day to improve and progress.
We develop the brand and concept structurally, adapting to current times to always be relevant and attractive to our target audience.
More about the Anne&Max franchise formula
From the moment the doors of the first branch opened in Haarlem (this was back in 2005!) the Anne&Max has been a living room in the city. (We were already making cappuccinos when you were still scooping the milk foam on top.) We do this based on our values: open, honest, caring, involved and respectful. This is reflected in all pillars of the formula.
Anne&Max Experience
Anne&Max is the living room in the city where our guests feel at home at any time of the day. Get lost in the lounge chairs with a good book or the newspaper. At the reading table there is room to play a game with friends. The garden room is an oasis of calm. At the tables by the window you can enjoy people-watching and on the couches you can catch up over a cup of coffee. The music responds to the time of day and the colors give a warm feeling.
The Anne&Max experience sets us apart from other concepts. The experience cannot be summed up in one sentence. The Anne&Max experience can be found in everything we do, from our menu, the decor, a post on Instagram to the choice of a napkin.
Products
At Anne&Max, we have nothing to hide. All products are prepared under the eye of the guests. The trained baristi attentively pour cappuccinos, the hot croissants are just coming out of the oven while a large super club is being prepared.
Our products are pure, organic and/or fair trade wherever possible, freshly prepared, and tailored to the season. We work closely with local companies that produce artisanal products with an eye for society. A number of products are prepared especially for us according to Anne&Max's wishes. For example, Keen Coffee roasts the best organic Arabica coffee beans for Anne&Max, and we serve delicious organic breads made according to Anne&Max's recipe.
View here our special menu
Anne&Max is also supported with its own products, such as our coffees, teas, and mugs for home use. These products are restaurants purchase in the restaurants , but can also be ordered online and delivered throughout the Netherlands.
Marketing and communications
Anne&Max's communications contribute greatly to our experience. Through our online and offline channels, Anne and Max talk to each other. This consistently implemented communication style emphasizes our distinctiveness and leads to great enthusiasm among our guests.
And it's paying off! Anne&Max ranks 35th on the list of The Inspiring 40. And you know what makes it even more special? We are the only hospitality company on this list of organizations that inspire the Dutch the most. That means our commitment to sustainability and accessibility really stands out.
Location
Anne&Max is establishing itself in the major cities of the Netherlands with a diverse range of target groups. A busy shopping street, the presence of a college and business services, in and around the city center. The location must be easily accessible, both on foot and by bicycle. This way, our guests can also stop by for breakfast or coffee to go on their way to work or school. A real meeting place in the city. We prefer to establish ourselves in an authentic (corner) building with large windows for plenty of natural light. A terrace is ideal for enjoying lunch or a cappuccino in the sun in the summer.
Anne's and Max's
Our values and experience can only be expressed through top employees; that is why they receive intensive training from the franchise entrepreneur with the help of the Anne&Max Academy, a comprehensive package of training courses given on the floor and quarterly training courses organized by Anne&Max. Our goal is to recognize guests every day with a sincere smile and serve them with enthusiasm.
All training is aimed at ensuring consistent quality and service through uniform practices. Constant investment in our employees through training, inspiration and rewards has created a committed and enthusiastic corporate culture.
FAQs Anne&Max franchise
Do you have any questions about doing business within Anne&Max?
On the FAQ page you will find the answer to many of your questions.
Getting acquainted?
Do you have questions about entrepreneurship at Anne&Max and would like to learn more? Then call our franchise recruiter Merel at 0618072467. You can also leave your contact information and we will get back to you as soon as possible.
The best opportunities come when you least expect it
Just getting used to being single, you run into the love of your life in the supermarket, in your handyman clothes....
It's often like that; the best opportunities come when you least expect it. Personally, I finally found the property where I wanted to start the first Anne&Max when I had just received the best career proposal ever. And chose . Anne&Max.
Wobbe van Zoelen was only 15 when he started dreaming of a hospitality concept. A place that would feel like a living room, where you would be welcome every day. Where people could work all day, meet up with friends, or sit quietly in the sun with a good cup of coffee. The idea stayed with him, and immediately after graduating, he started writing a detailed business plan one day a week. In 2005, he opened the first Anne&Max in Haarlem. Today, Anne&Max consists of 30 restaurants, 25 of which are franchises. Here, everything revolves around hospitality and good products with a special story.
