Your own Anne&Max
Welcome to your living room. Where you wake up every day with the most delicious coffee. Brewed by you with the most honest coffee beans. Where you are surrounded by Anne and Max who welcome everyone with the highest hospitality. Where dishes are prepared with mostly organic products and each with a special story, so that everything that tastes good, also feels good.
There are short-term entrepreneurial opportunities in these locations. Will we see you soon?
Want to know more?
Are you excited about our mission and interested in starting a franchise in the hospitality industry? Then fill out the form below and receive the Anne&Max franchise information brochure. Do you have any questions before then? Then contact franchise recruiter Merel at 0618072467.
The Anne&Max franchise entrepreneur
Anne&Max and entrepreneurship
At Anne&Max, we strongly believe in local entrepreneurship. The distinctiveness of the franchise entrepreneur lies in seeing local opportunities, creating a positive work atmosphere, building an educational business where talents can develop, and recognizing and acknowledging guests.
The franchise entrepreneur
You enjoy living and moving around the city and have a large social network. Your friends like to invite you for their birthday, because with you there is always something to do. Preferably you have relevant managerial / entrepreneurial experience in the hospitality industry or related. You are hospitable and strive for the best quality every day. Open and honest are words that describe you and if you love coffee as much as we do, we can't wait to talk to you!
Our promises to you
We support our franchise entrepreneurs with advice, manuals, education, training well-functioning systems and targeted marketing campaigns and promotions to execute the concept optimally and profitably.
We engage our franchise owners and partners in our vision and strategy. By, in entrepreneurship, working together and sharing knowledge, together we form a learning organization that works every day to improve and progress.
We develop the brand and concept structurally, adapting to current times to always be relevant and attractive to our target audience.
More about the Anne&Max franchise formula
From the moment the doors of the first branch opened in Haarlem (this was back in 2005!) the Anne&Max has been a living room in the city. (We were already making cappuccinos when you were still scooping the milk foam on top.) We do this based on our values: open, honest, caring, involved and respectful. This is reflected in all pillars of the formula.
Anne&Max Experience
Anne&Max is the living room in the city where our guests feel at home at any time of the day. Get lost in the lounge chairs with a good book or the newspaper. At the reading table there is room to play a game with friends. The garden room is an oasis of calm. At the tables by the window you can enjoy people-watching and on the couches you can catch up over a cup of coffee. The music responds to the time of day and the colors give a warm feeling.
The Anne&Max experience sets us apart from other concepts. The experience cannot be summed up in one sentence. The Anne&Max experience can be found in everything we do, from our menu, the decor, a post on Instagram to the choice of a napkin.
Products
At Anne&Max, we have nothing to hide. All products are prepared under the eye of the guests. The trained baristi attentively pour cappuccinos, the hot croissants are just coming out of the oven while a large super club is being prepared.
Our products are pure, organic and/or fair trade whenever possible, freshly prepared and tailored to the season. We work closely with local businesses that produce artisanal products with an eye for society. Some products are prepared especially for us at Anne&Max's request. For example, the men from Keen Coffee roast the best organic Arabica coffee beans for Anne&Max and BroodCompany bakes beautiful organic breads to Anne&Max's recipe.
View here our special menu
The brand is also supported with our own products such as our coffees, teas, chocolates, cookies and mugs for the home. These products can be purchased in the branches, but can also be ordered online and delivered throughout the Netherlands.
Marketing and communications
Anne&Max's communications contribute greatly to our experience. Through our online and offline channels, Anne and Max talk to each other. This consistently implemented communication style emphasizes our distinctiveness and leads to great enthusiasm among our guests.
We also give a lot of attention to the design of the menu. Every six months we are looking for a special artist who can create a unique work of art for Anne&Max which can shine on the table. Read all about the artist of our summer menu, Said Kinos, here.
Location
Anne&Max settles in major cities in the Netherlands with a diversity of target groups. A busy shopping street, the presence of a college and business services, in and around the city center. The location must be easily accessible, both on foot and by bicycle. So our guests can also stop by our place for breakfast or coffee to-go on their way to work or school. A real meeting place in the city. We prefer to set up in an authentic (corner) building with large windows for lots of natural light. A terrace is ideal for enjoying lunch or an iced cappuccino in the sun even in summer.
Anne's and Max's
Our values and experience are expressed only with top-notch employees; therefore, they are intensively trained by the franchisee with the help of the Anne&Max Academy, a comprehensive package of trainings given on the floor and quarterly trainings organized by Anne&Max. Our goal is to recognize and enthusiastically serve guests every day with a genuine smile.
All training is aimed at ensuring consistent quality and service through uniform practices. Constant investment in our employees through training, inspiration and rewards has created a committed and enthusiastic corporate culture.
FAQs Anne&Max franchise
Do you have any questions about doing business within Anne&Max?
On the FAQ page you will find the answer to many of your questions.
Getting acquainted?
Do you have questions about entrepreneurship at Anne&Max and would like to learn more? Then call our franchise recruiter Merel at 0618072467. You can also leave your contact information and we will get back to you as soon as possible.
The best opportunities come when you least expect it
Just getting used to being single, you run into the love of your life in the supermarket, in your handyman clothes....
It's often like that; the best opportunities come when you least expect it. Personally, I finally found the property where I wanted to start the first Anne&Max when I had just received the best career proposal ever. And chose . Anne&Max.
He was only 15 when Wobbe van Zoelen started dreaming of a catering concept. An establishment that should feel like a living room and where you are welcome every day. Where people can work all day, meet up with each other or sit quietly in the sun with a good cup of coffee. The idea stays in his head forever, and right after graduation he starts spending one day a week writing a solid business plan. In 2005, he opened the first Anne&Max in Haarlem. Today Anne&Max has 28 branches, 27 of which are franchises. Here everything revolves around hospitality and good products with a special story.
