How does the franchise program work at Anne&Max?
You’re thinking about starting your own business. But starting from scratch on your own feels like a big leap. At Anne&Max, we believe in local entrepreneurship—on the floor, in your business, among your guests. Franchising aligns with that vision. Here, we explain what it means and why we believe in it so strongly.
What is a franchise?
With a franchise, you operate under an existing brand and concept, with proven best practices and a strong network behind you. You are an independent business owner, but you operate within agreed-upon guidelines that ensure quality and a consistent experience at every restaurant .
That might sound like giving up. But it’s actually the opposite: instead of figuring everything out on your own, you can focus on what really matters—your guests and your team.
We operate under a strict franchise model. This means that the concept, operations, and business format are subject to specific conditions and rules in every area—from the interior design and menu to the communication style. This ensures that a guest in Groningen feels just as at home as one in Tilburg.
At Anne&Max, we charge a franchise fee. This fee is used to develop the Anne&Max brand, maintain the business model, and support you as an entrepreneur. The fee contributes to a strong brand, continuous innovation, and professional support. That way, as an entrepreneur, you’re never on your own.
- 5% franchise fee
- 2% marketing fee
How much freedom do you have as an entrepreneur?
More than you might think. Within the framework of our business model, there’s plenty of room for local entrepreneurship: partnerships in your neighborhood, local initiatives, and your own team. The framework is in place so you can focus on where you make a difference: your city, your guests, your location.
“Everything feels right to me now: the mission, the people, the vibe. And Wobbe—the founder—has so much passion and a vision for the future. It doesn’t feel like a formula, but like a family. Everyone wants you to succeed, and you can feel that in everything.” – Elena Malagrida, Anne&Max Tilburg
Join a franchise or start from scratch?
Starting your own business means figuring everything out on your own: developing a concept, building a brand, and finding suppliers. That takes time, money, and a lot of trial and error.
With us, you’ll be joining a proven business model with over 20 years of experience, a strong brand, established suppliers, and a well-functioning back office. You’ll run your business independently, but with a head start.
A franchise is a good fit for you if you want to run your own business but also enjoy being part of something bigger. Would you rather build everything from the ground up on your own? If so, a franchise probably isn’t the best fit for you, and it’s fair to say that.
“I wouldn’t want my own concept anymore. Everything I had in mind back then— organic, good coffee, the cozy atmosphere—I’ve found at Anne&Max. And thanks to the support from the service office, I can focus on the day-to-day operations.” – Sander van Bentem, Anne&Max The Hague Kerkplein
Value-Based Entrepreneurship
Everything we do—from the menu to our communications to our choice of suppliers—is rooted in our five values: caring, committed, honest, open, and respectful. Our mission is to be a living room in the city—a place where guests experience small moments of carefree happiness and comfort. Our vision is to grow into a leading chain that positively connects people—guests, neighbors, employees, and suppliers.
You can see that reflected in how we work: more than 95% of our product range is “ organic,” 75% is vegan, and our coffee is sourced through direct trade, with fair agreements with the coffee farmers. We call this “ Planet Friendly ” business.
Interested in becoming a franchisee? Even if you're just exploring your options, we'd love to talk with you.