A new adventure. A new city. The first living room in Limburg.

The Story of Jordy Plomp, Anne&Max Franchisee in Maastricht

Not long ago, a new living room opened right in the middle of the Markt in Maastricht, in a historic building with tall windows and a stately facade. When you walk inside, you’ll find lounge areas, a fireplace, a sunroom, and a bar.

More than a hundred seats, yet still cozy. That last point was the most important thing for Jordy Plomp (39).

“It’s one of the larger Anne&Max living rooms, but all those different nooks and crannies actually make it feel cozy. That was really important to me.”

From the Randstad to Limburg

Jordy is originally from Wassenaar. For years, he worked in the hospitality industry: beach pavilions, hotels, and company restaurants. He’d always wanted to run his own business. But finding the right time, the right place, and the right concept—that took time.

Until he and his family moved to Limburg. It was a conscious decision. He wanted to do something different with his life. And then, all of a sudden, everything fell into place.

““We wanted something different out of life. A new adventure. Anne&Max is the perfect fit for the stage of life I’m in right now.”

The first in Limburg

With the opening of Anne&Max Maastricht, the brand has its first store in Limburg. A milestone for the brand—and for Jordy, the start of something he had long envisioned. Two interconnected historic buildings, right in the heart of the city’s historic center.

Maastricht is a city with character. People tend to stay here longer. There’s time for a morning coffee, a leisurely lunch, or drinks at the end of the afternoon. Jordy saw that opportunity and seized it.

“What makes Anne&Max special is that every living room has its own character. You look out at the city, at the building, at the people who come there. That’s what makes every living room unique.”

Hospitality Is Second Nature

You can't unlearn years of experience in the restaurant business. Jordy knows what goes on on the floor, how to manage a team, and how to run a business. But he also knows what he no longer has to figure out on his own. The menu, the marketing, the business model—those are all set. That way, he can focus on what he loves doing most.

Welcoming people to their new living room in Limburg.